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Link rot can seriously spoil your business!

For a broken link, page rank of a site starts falling. It also affects flow of traffic to a site.
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Effect of Link Rot on The Web

Link rot is no new matter in the World Wide Web. Just after the tremendous growth of the number of websites on the web it started to take existence. It is nothing but the broken links or the links that lead to nowhere but return result as page not found (404 error)or the document moved (301 error) and similar cases. Sometimes consciously or many times without this situation occurs. But the fact is very much of importance. It results in loss in SERPs and page ranks and more of importance is loss of unique visitors or the regular visitors. Ultimately a website that has rotten links or suffering of link rot is found to lose business.

As the case is, here we age going to discuss in short and in few points, what are the major effects of the link rot or how much relevancy or importance it is gathering on its part. Then we may come to a conclusion if till date there is any significance to write about this topic or not.

  • Any website comes in the SERPs through the crawl of the search engine robot. Robot depends on the robot. Txt file to consider which page to crawl and not. The robot finds the pages through the links. If the links are broken, pages of any site are not going to get expected SERPs and come in search even.
  • It is one of the results of link rot that page ranks (PR) of a site start falling. Actually there are many factors deciding page rank. We all know that back links are important in raising PR. If the links are found broken among the exchanging sites, it affects the PR for sure.
  • If a website is rich for excellent and informative information but has broken links, it will start loosing traffic. A site administrator has to realize that visitors not finding any page (as links changed for any page or page gets deleted) will stop visiting site.
  • Link rot increase the number of orphan pages and the total site structure breaks and both visitors and the search engine get confused. It results in lose of efforts for SEO, and overall investment in design and development of a site.
  • Whether deliberately or not the presence of link rot shows nothing but unprofessionalism of the website owners and the administrators. Visitors come to a site for service or the products but see the broken links. They develop the idea that the site is not worthy to be relied upon.
  • The greatest impact of link rot on the web community or the internet is and will be the destruction of the search engine database. We all depend on search engines and the search engines on links to show us results. If the number off the broken link increases, one day the search engine will only show 404 errors only.

So reading the above points you can understand that link rot may have took its existence years back, but it has started taking toll on the whole internet world. I am not here to allege the webmasters and the site administrators to create this situation. I can only say, we have to be careful, whether without our knowledge these (for example relying on URL shorting service and later the service vanishes for any unknown reason) things are happening. We can not leave the matter to turn from link rot to www rot – is not it?

Now there are thousands of web development companies, who are proving there utmost professionalism in providing excellent website development service to the clients throughout the world. Anybody can desire to develop a website with one of them. And presently the trend is to outsource the projects. India is one of the biggest players in grabbing the outsourced jobs. But here the question is the cautious approach to select one true professional company that proves its tough attitude against the link rot situation. As a PHP developer India, Infowaylive is proving itself as the most successful and top professional web development company. Choosing us you will never fall in this condition ever; despite we have quite a great number of satisfied clients.

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